LIFE AS IT IS

   Have you ever tried to work out the value of your investment in clothing, shoes, and accessories? Do you know if the money you spend on a dress, a pair of shoes, or a piece of jewellery is really worth it? What is the cost of wearing, for instance, a dress every time? Understanding Cost Per Wear (CPW) is important if you want to get maximum return on your investment in fashion.   The Daily Star link CPW follows a simple formula. You divide the upfront price you pay for an item by the number of times you think you are going to wear it.  CPW = cost of an item ÷ number of wears In a world dominated by fast fashion, most of us do not look past the price tag. Purchasing a cheaper item may initially look like a clever decision, but in most cases, the simple truth is, “you get what you pay for.” A cheaper item will not likely last long, look frumpy after a few washes, and will be discarded quickly. If you think deeply, it is never a good investment of your money. Y...

  The day is already here when consumers are increasingly doing research about a product and the company producing it before making the final purchase. Consumers are now more educated than ever, which leads them to buy less, but buy better. 'Conscious consumption' is the trend of the future! Impulse buying has dropped in this pandemic for a variety of reasons. People are visiting brick-and-mortar stores less than before. Impulse buying happens when we visit the mall to buy a pair of shoes, but end up acquiring a dress and a pair of fashion earrings as well. Impulse buying also takes place online when we watch targeted ads on social media, or simply when we see that something is being sold at a discount. We land up purchasing things that we do not need and perhaps will not use more than a couple of times.  The Daily Star There are occasions when an item bought online does not even meet our expectations, but we keep it anyway. Who is the loser here? You and only you. However, be...