LIFE AS IT IS

  The day is already here when consumers are increasingly doing research about a product and the company producing it before making the final purchase. Consumers are now more educated than ever, which leads them to buy less, but buy better. 'Conscious consumption' is the trend of the future! Impulse buying has dropped in this pandemic for a variety of reasons. People are visiting brick-and-mortar stores less than before. Impulse buying happens when we visit the mall to buy a pair of shoes, but end up acquiring a dress and a pair of fashion earrings as well. Impulse buying also takes place online when we watch targeted ads on social media, or simply when we see that something is being sold at a discount. We land up purchasing things that we do not need and perhaps will not use more than a couple of times.  The Daily Star There are occasions when an item bought online does not even meet our expectations, but we keep it anyway. Who is the loser here? You and only you. However, be...

I wanted to order some food from a local café, so I Googled to find their phone number. The search result took me by shock, it said that the café was “permanently closed.” Scrumptious was a favourite local café, where I often went to relish a hearty breakfast over veggie omelette, toast, and coffee. My daughter loved their froyo (frozen yoghurt). Scrumptious is one of the thousands of small businesses that have closed down during this pandemic. Small businesses around the world have taken a hit during these challenging times. As citizens and consumers, it is our responsibility to support small businesses wherever we live, because they are the backbone of an economy! The Daily Star link: Nowadays when I go grocery shopping, I try to buy locally produced fruits and vegetables. When I order food online for delivery or takeout, I opt for a local restaurant instead of a nationwide chain. No, I do not exclusively order from local restaurants, because the national chains are just everywhere! ...