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Showing posts with the label transit

Scent of spring: Songbirds, cherry blossoms, and warmer days

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    Spring, perhaps the most awaited season of the year, is about to grace this region of the world with its presence. I know spring is about to arrive in Delaware because after a series of unusually frigid mornings, which lasted from December through February, cheerful chirping of red-breasted robins, blue jays, and chickadees has now filled the morning air. In contrast to spring mornings, winter mornings are so hushed and uneventful that one may even question if birds exist in this land at all. To me, birdsongs are the harbinger of spring.  With the first sight of a bluejay perched on the backyard fence or a cardinal dancing on a leafless cherry branch, I know that my wait for spring is almost over, for I’ve learned from past experiences that an increase in bird activity signifies the approach of spring!  In this part of the world, during spring, nature comes alive with an abundance of activity. Everywhere I look, I witness signs of life. I witness new life in the ...

The New Age of Transit Advertising

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Today, we roll our eyes over gigantic buses and exclaim "WOW"! A pack of KitKat on the body of a bus gives a twist to our tummy, or a bottle of Kinley builds an overwhelming thirst inside our throats. Bangladesh has just entered the age of Transit advertising. Does the term sound unfamiliar to you? Well, then wait a while to learn a bit about it. Transit advertising is basically an urban advertising form that makes use of buses and taxis to carry messages. In recent times, Dhaka has perceived striking transit advertisements on public buses like BRTC double-deckers and Nirapad. In fact, these vehicles wrapped up all over in awe-inspiring ads are finally making our wait in a jigsaw of traffic jam a little entertaining. Some of the most beautiful transit advertisements are seen on the buses of Userix Nirapad Ltd., which include products like Kinley Mineral Water, Scan Cement, Nokia, electronic gadgets from Esquire Electronics Ltd., organizations like Grameen Phone, HSBC, Standar...